THE NUE CO.

Not just a wellness brand, but a community, The Nue Co.’s ethos is to drive conversation around interconnected health. Working tirelessly to modify and clarify an often-overwhelming realm, the cutting-edge brand has set the new standard for industry excellence with its range of supplements hair care and skin care. Plus, with 95% infinitely recyclable glass packaging (with the other 3% consisting of easily recyclable card and the remaining 2% reused or recycled by the brand if you send it back) The Nue Co. Is making some serious sustainable strides too. It’s a win, win for all.

THE STORY BEHIND THE BRAND 

The Nue Co. was born out of a dream to positively change the health of humankind... and the planet. The brand was co-founded by husband-and-wife duo, Jules Miller and Charlie Gower, after Jules Miller turned to supplements to manage her five-year battle with IBS. The couple found that 50% of most supplements on the market were formulated with synthetic fillers and processed ingredients and therefore were inspired to create a line of supplements combining the best of science and nature, using clean, sustainable and clinically proven ingredients. Today, the brand focuses on solving common, hair, skin, gut and health problems.

THE NUE CO.’S FORMULAS

Consciously sourcing every ingredient used in its products, The Nue Co. ensures each one is clean, proven and sustainable. How? By making sure every formula seamlessly slots into the brand’s three pillars. First up, there’s pro-science. The Nue Co. blends science and natural innovation to deliver effective solutions while working with clinically proven ingredients paired with best practices from Ayurvedic and Chinese medicines. Then there’s pro-clean – where the brand guarantees all its formulas are free from toxic preservatives, additives, flavourings and sweeteners. Instead, it uses use organic, vegan and gluten-free ingredients where possible. And lastly there’s the pro-planet philosophy. Here, The Nue Co. enforces conscious consumption from start to finish.