PATTERN

Catering to curly, coily, and tight-textured tresses, Pattern Beauty by Tracee Ellis Ross gives your strands the support they need to be their true self. Powered by the natural hair movement, Pattern searches far and wide to source only the best ingredients that promise to promote juicy and joyful locks.

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PATTERN BESTSELLERS

Pattern Cleansing Shampoo 230.7ml

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4.67 Stars 9 Reviews
£20.00

Pattern Curl Gel 88.7ml

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4.39 Stars 18 Reviews
£9.00

Pattern Curl Gel 289.8ml

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4.13 Stars 8 Reviews
£25.00

Pattern Hydrating Mist 88.7ml

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4.0 Stars 13 Reviews
£7.00

Pattern Leave-in Conditioner 289.8ml

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4.55 Stars 11 Reviews
£25.00

Pattern Hair Clip

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4.33 Stars 12 Reviews
£10.00

Pattern Strong Hold Gel 85g

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4.0 Stars 7 Reviews
£9.00

Pattern Leave-in Conditioner 88.7ml

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4.5 Stars 8 Reviews
£9.00

Pattern Medium Conditioner 384.5ml

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4.6 Stars 5 Reviews
£25.00

Pattern Styling Cream 88.7ml

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3.33 Stars 3 Reviews
£9.00

Pattern Intensive Conditioner 384.5ml

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3.8 Stars 5 Reviews
£25.00

Pattern Medium Conditioner 88.7ml

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£9.00

Pattern Styling Cream 443.6ml

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4.56 Stars 9 Reviews
£25.00

Pattern Edge Tool

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3.6 Stars 5 Reviews
£12.00

Pattern Lightweight Conditioner 88.7ml

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4.0 Stars 1 Reviews
£9.00

Pattern Argan Oil Blend Serum 115.3ml

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3.67 Stars 3 Reviews
£25.00

Pattern Shower Brush

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4.2 Stars 10 Reviews
£17.00

Pattern Hair Pick

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5.0 Stars 1 Reviews
£9.00
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DISCOVER PATTERN

Dreamt up by Tracee Ellis Ross, Pattern hair care is a black-owned brand that empowers and is powered by authentic black beauty. Inclusive to all, the brand aim to bring out your mane’s fullest potential. Approaching hair health in a holistic way, Pattern Beauty by Tracee Ellis Ross can treat and transforms your locks whatever stage it's in. From scalp treatments to styling cream, the products are infused with only the best ingredients (think argan oil and jojoba oil) – making everyday a good hair day.


MEET TRACEE ELLIS ROSS

From starring in some of the most iconic sitcoms (Girlfriends, we’re looking at you) to empowering our hair care routine, Tracee Ellis Ross took it upon herself to fill the gap in the curly and coily market – leaving no strand behind. Built off the passion of discovering products that gave her hair the support it needed to be its true self, the founder put the magnifying glass on finding suitable products that did her and her communities hair justice. The result? Pattern Beauty by Tracee Ellis Ross.

CLEAN CONSCIOUS

Thoughtful about its packaging, the brand ensure that no Honest beauty products are encased in anything containing PVC or Styrene. Conscious about what it uses, everything is housed in gorgeous recyclable and re-usable packaging; think glass, aluminium, tin and recyclable plastic. Its cartons are also consciously crafted, FSC-certified and made from 100% upcycled materials. Good for you and the environment.

PATTERN POSITIVITY


On a mission to expand how we should communicate, care and celebrate our strands, Pattern Beauty reimagines our hair care vocabulary and the words associated with our beloved curly and coily locks. From dusting to dense the brand remixes, the meaning of them all.