BOUCLÈME

It wasn’t until her thirties that Founder and CEO Michele Scott-Lynch began to embrace her natural curls. And it was around the same time that she realised the industry was missing a range that could give curls the love they deserve. Well, fast forward to today and she’s truly leading the way in curl-friendly {hair care}. The brand’s range of shampoos, conditioners, scalp treatments and serums promise to give you back your curl-confidence. Let’s hear it for the curls!

REDEFINING CURLS

Bouclème is on a serious mission to help you celebrate the hair you were born with. Whether your curls are loose, medium or tight, their specific formulas nourish your hair from the inside out to cleanse, condition and define your locks. Discover the perfect combo that’ll take extra care of your curls and then get ready to fall back in love with your natural hair.

PLANT-POWERED CURL CARE

The brand is just as passionate about the planet as they are curls. That’s why all of their formulas are plant-powered. You’ll find naturally-derived, sustainable ingredients that instantly give lacklustre curls, ringlets and kinks the power to – quite literally – bounce back. And they’re all bottled up in eco-friendly packaging, too.

CRUELTY-FREE

Bouclème believes that beauty products should be cruelty-free. They’re Leaping Bunny approved and continuously monitor their suppliers to ensure they always adhere to the Leaping Bunny criteria.