ANASTASIA BEVERLY HILLS

The brainchild of architect-turned-browchitect Anastasia Soare, we introduced Anastasia Beverly Hills – a stand-out range of brow-enhancing products – to the UK back in 2012. Since then, the brand has overhauled your make up wardrobes with the likes of Dipbrow, frenzy-inducing eyeshadow palettes, industry-adored contour kits and more... There’s a reason the beauty world’s besotted!

SHOP ALL ANASTASIA BEVERLY HILLS

ANASTASIA BEVERLY HILLS BESTSELLERS

Anastasia Beverly Hills Brow Freeze® Gel - Deluxe

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.67 Stars 21 Reviews
£13.00

Anastasia Beverly Hills Brow Freeze® Gel

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
5.0 Stars 5 Reviews
£24.00

Anastasia Beverly Hills Brow Freeze - Deluxe

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
5.0 Stars 1 Reviews
£13.00

Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Wax

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.22 Stars 176 Reviews
£24.00

Anastasia Beverly Hills Brow Gel - Clear

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.33 Stars 89 Reviews
£23.00

Anastasia Beverly Hills Natural and Polished Deluxe Kit (Various Colours)

SAVE 25%

Save 25% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
SHOP NOW
4.74 Stars 34 Reviews
from £30.00

Anastasia Beverly Hills Modern Renaissance Palette

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.81 Stars 432 Reviews
£46.00

Anastasia Beverly Hills Nouveau Palette

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.75 Stars 32 Reviews
£48.00

Anastasia Beverly Hills Rose Metals Palette

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.78 Stars 23 Reviews
£48.00

Anastasia Beverly Hills Brow Wiz 0.08g (Various Shades)

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.42 Stars 329 Reviews
£23.00

DIPBROW® Pomade (Various Shades)

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.77 Stars 69 Reviews
£19.00

Anastasia Beverly Hills Lip Liner 1.49g (Various Colours)

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.61 Stars 41 Reviews
£18.00

Anastasia Beverly Hills Magic Touch Concealer 12ml (Various Shades)

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.39 Stars 28 Reviews
£27.00

Anastasia Beverly Hills Dipbrow Gel 4.4g (Various Shades)

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
3.98 Stars 54 Reviews
£19.00

Anastasia Beverly Hills Brow Powder Duo 1.6g (Various Shades)

SAVE 25%

Save 25% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
SHOP NOW
4.79 Stars 61 Reviews
from £18.00

Anastasia Beverly Hills Brow Definer 0.2g (Various Shades)

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.42 Stars 91 Reviews
£24.00

Anastasia Beverly Hills Brow Pen 0.5ml (Various Shades)

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.0 Stars 37 Reviews
£23.00
SHOP ANASTASIA BEVERLY HILLS BY CATEGORY

DISCOVER ANASTASIA BEVERLY HILLS

Anastasia Beverly Hills was launched in 1997 by Romanian-born beauty entrepreneur Anastasia Soare. A former architect, Soare immigrated to the US from Romania without language skills or financial means, but with a fierce determination and entrepreneurial vision.

In 1990, she introduced a new brow-shaping service that paved the way for the way we view brows, and her method is now patented as the “Golden Ratio” method – more on that shortly.

Since then, the brand has expanded to offer not only a wide range of brow products but palettes, contour kits and lipsticks too. We introduced the brand to the UK back in 2012, and their products are now sold in more than 2000 stores worldwide!

GOLDEN RATIO® METHOD

“Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony.” – Anastasia Soare

Inspired by the age-old principles of Golden Ratio, Soare created a unique and breakthrough method of shaping brows to perfectly frame and suit any face shape. This patented Golden Ratio® method remains at the heart of the brand, celebrating make up’s ability to create the illusion of facial balance, symmetry and proportion.

CRUELTY-FREE

ABH is 100% committed to cruelty-free product formulation, testing and development. NO ABH product has ever or will ever be manufactured at the expense of animal testing.